Senior Director of Marketing

Most postings are open for a limited time, depending upon the number of applications received.  When the stated closing date is "Continuous", please apply immediately. The position may close without notice.

Pay Grade:  Executive 2

This position will lead a team of creative designers and communicators in the development and execution of effective marketing initiatives for North Carolina's largest community college. This person is responsible for marketing planning, strategy, and analysis, and directing marketing efforts towards success.

To perform this job successfully, an individual must be able to perform the essential job functions satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the primary job functions herein described.
 
*Lead the development and implementation of enrollment, retention, and brand awareness campaigns for execution over multiple traditional and digital platforms
 
*Provide leadership, supervision, direction, and motivation for a team of marketing managers, designers, and content specialists
 
*Serve as chief strategist for marketing initiatives based on sound market research, target audiences, and program offerings
 
*Collaborate with Communications and Marketing staff to develop messaging and find innovative ways to connect with target audiences and effectively communicate those messages, both internally and externally
 
*Ensure all marketing communications are coordinated, support marketing plan objectives, and are an effective expenditure of resources
 
 Approve all creative designs to ensure that they meet brand standards and marketing goals
 
Measure the effectiveness of campaigns, analyze the results, and adjust campaigns accordingly
 
Work with the Vice President of Communications and Marketing to oversee and effectively manage marketing budget
 
Provide expertise to executive leadership and collaborate with key stakeholders across the college on marketing opportunities and strategies
 
Complete an annual applied benchmark project on an individual or group basis

Knowledge, Skills and Abilities:
 
Ability to lead, coach, manage a team of marketing professionals
 
Excellent judgment and creative problem solving skills, including negotiation and conflict resolution
 
Ability to make decisions in a changing environment and anticipate future needs 

Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with senior management, staff, faculty, community partners, and the general public
 
Ability to efficiently manage time, organize work, prioritize tasks, and work independently
 
Strategic, critical but creative thinker, strong business sense and excellent financial skills
 
 
Minimum Requirements:
 
Bachelor's degree in business, marketing, or a related field
 
10 years' experience in managing comprehensive strategic marketing initiatives to advance an organization's mission and goals
 
Demonstrated successful leadership and supervisory experience
 
Experience with social media and digital marketing platforms
 
Preferences:
 
Professional Certified Marketer
 
Marketing experience in a higher education environment